USE CASE
Client intake forms for agencies
The contact form gave you a name and a sentence: we need some marketing help. No budget, no timeline, no idea whether it is a week of work or a year, so someone burns a discovery call finding out it was never a fit.
A branding project and a web build need completely different questions, but one generic intake asks neither well — so every brief arrives half-empty and the qualifying happens over email instead.
LIVE DEMO · READ-ONLY
Try it right here — this is the real thing.
The Client Intaketemplate, live. Flip between page and guided mode — it’s a preview, so nothing you enter is recorded.
Question 1 of 7. Your name. Read-only preview — nothing is recorded.
Your name *
WHAT MAKES IT WORK
The parts that carry this use case
STEP BY STEP
How you’d run it in FormNest
- 01
Make scoping feel like a conversation
The guided intake asks what service they need first and on its own — branding, web, marketing, consulting — so the enquiry classifies itself before it asks for anything a prospect might stall on.
- 02
Qualify on budget before you book a call
A budget band is a required step, not an awkward email later, so an under-$5k enquiry and a $50k-plus one arrive already sorted — and nobody spends a discovery call on a project that was never in range.
- 03
Ask the follow-ups that fit the service
A conditional rule tailors the next question to the answer — a web enquiry is asked for its current site, a branding one for its existing assets — so the brief is complete on arrival, not after two rounds.
- 04
Sort inbound by fit and by source
Service, budget, and how they found you land on every submission, so the responses view ranks the leads worth a call today and shows which channels send the projects that actually close.